There are several factors that are essential for running a business successfully. In addition to having a strategic mind and sufficient resources, there is also keeping up with the trends and responding accordingly. However, one of the buzz phrases used when talking about optimizing a business is knowledge management. What
Big Data is a phrase that has been going around the internet during topics concerning business and marketing strategy. The gist of it is that Big Data is used by the companies to predict how their client base will behave in the upcoming period and plan their business strategies accordingly.